↑ 45% YoY CTR
performance trend growth
Building Momentum for Eco-Conscious Care
About Our Collaboration
Dr. Natural, an eco-conscious personal care brand, partnered with The PCA Companies in 2023 to scale ecommerce growth on Amazon. PCA refined the brand’s messaging with updated product photos and a refreshed tone of voice, supported by a test-and-learn advertising approach to identify the strongest awareness drivers.
In 2025, the strategy expanded to DTC, activating PCA’s integrated growth model to build brand awareness beyond Amazon through an optimized website redesign, revived social channels, and a targeted advertising strategy. PCA’s full-service suite strengthened Dr. Natural’s cross-channel presence.
+21% conversion rate
driven by full-funnel tactics
#3 Amazon ranking
Liquid Castile Soap
How We Accelerated The Brand
PCA Services
Brand onboarding. Following initial contracting and alignment on core messaging, PCA produced a robust suite of elevated visual assets across the entire product catalog. This comprehensive content creation established a strong foundation for the brand's digital presentation.
Market establishment. PCA spearheaded Dr. Natural’s official Amazon introduction, implementing early testing to establish a solid operating foundation. We launched targeted advertising across the Beauty and Personal Care sector, and a comprehensive marketing activation, firmly anchoring the brand's new digital presence.
Category momentum & revenue lift. PCA partnered with Dr. Natural to execute a full-funnel advertising strategy that expanded revenue and conversion efficiency. By combining targeted optimization with elevated content, we steadily improved visibility, successfully elevating the brand's competitive standing within the Shower Gel category.
Market performance. PCA drove sustained Amazon expansion as Dr. Natural scaled significantly within the Castile Soap category, advancing to the #3 ranking for "Liquid Castile Soap." Supported by rising Top of Search visibility and improved media performance, PCA simultaneously increased advertising efficiency while strengthening overall consumer engagement.
