+18K
rapid social growth post-launch
Straightforward Scents Made for the Moment
About Our Collaboration
Just Juice, a trend-forward fragrance brand, partnered with The PCA Companies to launch and scale ecommerce growth on Amazon. PCA built out photo, video, and packaging assets across a rotating slate of seasonal collections and pop-culture collaborations.
PCA activated a full-funnel Amazon and paid social strategy, turning Just Juice into a social-first, fast-scaling brand growing to 12K+ followers in under three months and landing a Top 25 placement in Amazon's Women's EDP subcategory.
3.7% CTR
peak performance ad metrics
Top 25
Amazon Women’s EDP ranking – The Summer I Turned Pretty
How We Accelerated The Brand
PCA Services
Brand onboarding. PCA contracted Just Juice and established core brand identity, messaging, and packaging. Following initial alignment, we executed the brand's launch with a distinctive 6-scent hero collection, establishing a strong foundation for the product line's market entry.
Product expansion. PCA launched Just Juice's accessible new product lines, seasonal collections, and high-profile collaborations, including The Summer I Turned Pretty. By pairing strategic category positioning with disciplined execution, PCA drove strong conversion velocity and secured a Top 25 ranking in Amazon's Women's EDP subcategory, substantially expanding the brand's competitive market footprint.
PCA drove rapid digital expansion through coordinated creator activations, seasonal collection launches, and official direct-to-consumer platform onboarding across Instagram and TikTok. By scaling targeted advertising campaigns, PCA generated substantial audience engagement, accelerated community growth, and delivered remarkable revenue expansion across Amazon channels following the web launch.
Strategic collaborations. PCA is expanding the Just Juice portfolio through high-profile partnerships, including exclusive fragrance collections for The Love Hypothesis film adaptation and a limited-edition collaboration with Pop-Tarts. Additionally, PCA is slated to introduce the Winter 2026 "Swavory" collection featuring unique gourmand profiles, continuing to drive brand relevance and cultural engagement.
