+125%
Prime Day sales lift
Growing Clinical Skincare for Retail Expansion
About Our Collaboration
Medik8, an innovative clinical skincare brand grounded in science, partnered with The PCA Companies in 2022 to expand digital sales ahead of retail launch. By leveraging PCA’s Amazon expertise, the brand was positioned for sustainable growth through stronger visibility and improved operational efficiency.
In 2025, PCA launched Medik8’s Liquid Peptides Advanced Serum with a 360° strategy that positioned it as a hero SKU. Full-funnel optimization, targeted keywords, and close brand collaboration created a halo effect that attracted new customers and advanced the serum toward becoming a top-performing innovation.
+68%
total page views growth
2X+
Sales goal achievement via Q4 tentpoles
How We Accelerated The Brand
PCA Services
Strategic digital growth. Test-and-learn digital tactics like PPC and DSP sustained profitability and boosted Share of Voice to drive remarkable EOY sales growth. Securing top deal placements for hero SKUs during Prime Day and focusing on key executions during tentpole events generated substantial Q4 revenue and consistently surpassed sales goals.
Dynamic commercial acceleration. US expansion objectives drove targeted scaling and rolling product rollouts for new SKUs. PCA optimized refreshed product detail pages through rigorous asset testing to maximize conversion efficiency, while a powerful mix of advertising, DSP, and promotional programming, anchored by key Prime event placements, harnessed high-intent consumer demand.
High-impact portfolio launch. PCA collaborated closely with the brand to introduce Medik8’s flagship innovation, the Liquid Peptides Advanced Serum. Combining a comprehensive digital rollout and strategic external media push generated immediate post-launch momentum, rapidly establishing the formulation among the brand's top-performing assets.
Channel performance. PCA expanded Medik8's Amazon footprint by accelerating shopper traffic and engagement, culminating in a breakout Prime Day performance. Through coordinated media, targeted promotional execution, and optimized advertising efficiency, PCA successfully scaled platform visibility and sustained brand momentum.
