95% in stock
across core catalog
Niche Italian Scent Stories Brought to North America
About Our Collaboration
Tiziana Terenzi is an Italian luxury fragrance house rooted in artisanal craftsmanship and family tradition, renowned for evocative, long-lasting scents that capture emotion through unique olfactory storytelling.
In 2024, The PCA Companies was contracted to defend and regain retail market share in a challenging environment; refine brand positioning and reach; and acquire a new generation of North American audiences via omnichannel partnerships and activations, all while upholding the brand’s legacy DNA.
13 to 19 Neiman Marcus Stores
expanded through HTT coverage
< 5% RTV rate
through sku optimization
How We Accelerated The Brand
PCA Services
The start of our journey. Tiziana Terenzi was positioned as Neiman Marcus & Bergdorf Goodman partner of choice, stepping in immediately following the previous retailer’s announced exit strategy.
PCA identified key growth drivers through SKU, location, and retailer dynamic analysis, ultimately reversing planned exit.
Market distinction. By deploying dedicated HTT resources alongside optimized SKU and door strategies, we elevated our brand storytelling and market presence. This momentum was further amplified through targeted gratis initiatives and SPIFF+ programs, which successfully strengthened overall engagement. Together, these strategic drivers reinforced our unique point of difference in the marketplace.
Strategic expansion and visibility. The official launch on Amazon Luxury secured a prime brand spotlight directly on the homepage, alongside key high-traffic placements. To build on this digital growth, the physical footprint expanded by increasing HTT coverage from 13 to 19 Neiman Marcus doors. At the same time, the inventory matrix was fine-tuned to protect top 10 SKUs, while core favorites were featured in multi-branded mailers to put best sellers front and center.
High-impact activations. The debut of Kirke Overdose via Bergdorf Goodman mailers and visual takeovers achieved rapid market sell-through within the initial weeks. This momentum was supported by founder appearances and visual takeovers across top-performing Neiman Marcus doors. Additionally, discovery kits and TOAs successfully drove targeted customer acquisition throughout key retail moments.
Growth and expansion roadmap. Strategic positioning sets the stage for significant revenue milestones through a restructured assortment across premier retail flagships and digital storefronts. Upcoming platform expansions and dedicated experiential spaces in NYC will further amplify brand presence, establishing a strong foundation for sustained long-term success.
